One family, one standard

What "Approved" means.

Every membership we build clears the same bar before it earns the name.

Humans, not menus

Real people you can actually reach — by phone, by text, by email — backing every membership, around the clock.

Access, not ads

Members-only rates, vetted shortlists, and intelligence the public doesn't see. We work for members, not advertisers.

Honest by design

Clear pricing, guarantees we can keep, and lines we won't cross — stated up front, on every page.

Can't pick a lane?

Take both roads: Lux Traveler.

Approved Traveler's premium tier folds the Lux 24/7 personal assistant into the full travel marketplace — one membership, both betters, for up to 10 household members.

See Lux Traveler

Lux Traveler

$1,799.99 / year

  • The entire travel marketplace, wholesale-priced
  • 24/7 US-based personal assistant built in
  • Family & household management
  • Reward Credits + 110% Best Value Guarantee

Quarterly · Free to join

The Approved List.

Lifestyle intelligence, four times a year. Where to go before everyone does, what's actually worth the money, and the vetted names worth knowing — researched the way we research everything: by humans, for members.

  • Four issues a year — no weekly noise
  • Travel, dining, home, and household intelligence
  • No ads, no sponsored picks — recommendations we'd give a member

Quarterly only. Unsubscribe anytime.

Approved Experiences presents

The Approved List

Vol. IVQuarterly · Lifestyle IntelligenceSummer

The Radar

Where to be next season — before the lines form.

The Verdict

Worth it or skip it: this quarter's splurges, tested.

The Black Book

Vetted names to know, from tailors to travel fixers.

Spring · Summer · Fall · Winter

Pick your better.

Either road leads somewhere easier. And if you can't decide — Lux Traveler takes both.